Nature Fresh flour is manufactured from the best quality wheat grains. Nature Fresh prides itself on its choice of superior quality, 100 % natural ingredients which can be prepared right, to produce atta that is the perfect texture – neither too fine nor too rough. This makes sure that the rotis become softer and fluffier. The grain makes sure that the atta keeps the organic dietary fibres which make the rotis easy to digest and offer maximum nutrition to the consumer. Nature Fresh atta consists of 100% wheat and does not include any Maida (bleached flour) at all.